EISAI | ASCO | The home of human health care

At Eisai, everything they do is guided by a simple principle: patients and their families come first. They call this human health care, or hhc. This is the spark that fuels their innovation. ​

At ASCO 2024, this booth served as a visualization of how this commitment to patients serves as the cornerstone of a vibrant and compassionate community. Nestled at the crossroads of Science-Driven Street and Human-Centric Avenue, the home of hhc is an immersive experience that provides a glimpse into the lives of people impacted by cancer and shows how hhc comes to life through our patient-centric programs. ​

The booth consisted of three “homes” and the Spot Her truck (derived from 2024 live events that took place), and each contained multiple elements. Gaze into the windows of each home to learn more about the specific type of cancer this program is focused on, and to read quotes from real patients affected by those cancers. 

You can also pick up a phone and listen to real quotes of patients speaking about their experiences—and you can even leave a message for patients, too.

At the back of the booth, postcards with pre-populated messages were filled out by attendees and dropped into our neighborhood mailbox, later disseminated to real patients through the Magnolia Meals at Home program.

Altogether, this booth experience represented the deeply human-centric side of Eisai Oncology, and their commitment to these communities.